A new initiative is aiming to flood social media with positive messages about milk production over the course of next month. Dairy farmers are being encouraged to share 28 short, positive, factual posts using the hashtag #Februdairy to celebrate every facet of the industry. The initiative was first conceived 12 months ago in a conversation between industry experts but gained momentum following a tweet from independent livestock sustainability consultant Dr Jude Capper (@Bovidiva). Let's make #Februdairy happen this year. 28 […]
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